Rich and a multinational corporation.
By which I mean attention to detail. Last week, Google changed its logo. In what was a revolutionary change sure to shake the entire design industry to its core, Google moved two letters one pixel each. What does one pixel do? Take a look:
Click on the image to open each in a new tab and switch between them to see what I’m talking about. What does this say about Google?
Here we have a company that is busy making self-driving cars and plotting to take over the world and yet they made a two pixel change to their logo. What does this say about Google? They’ve got an eye for detail.
Admittedly, I don’t. I can often be quoted as saying: “forget the small details, they don’t matter.” In a way, I’m right. Usually, I say that when I’m asked about plans–and I say it when people ask for detail at a level that is either a) too personal to share and I don’t want to say it or–more likely–b) something that I have not bothered to think about because it does not impact the success of anything.
When it comes to my work, I try to be more careful. And with certain things, I have been able to show more of an eye for detail. Usually, it’s with my design work or with a thing I like: my main business, in other words.
Here’s the thing, Google’s main business isn’t logo design. And whether or not a Google employee edited the logo or an independent design firm, they still changed it. With that in mind, I’m going to start needing a new eye for detail. There’s now absolutely no excuse for me not getting my act together.
What will this say about me? That remains to be seen.